DISSERTATION | TIKTOK AND FAST FASHION
IS TIKTOK DRIVING THE CONSUMPTION OF FAST FASHION AMONGST GENERATION Z?
For my dissertation, I wanted to research the power that Tiktok has over Gen Z and why it is driving the consumption of fast fashion. In each chapter, I dive into a new reason as to why it is influencing consumers. I also interviewed a handful of people to help with my investigation. I also carried out market research to help this.
